Starbucks Looks to China Reopening for a Sales Boost

Earnings are expected to grow from a year ago

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Kevin George
Kevin George
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Kevin George is a freelance crypto writer and editor for Investopedia. He holds a master's degree in finance and has extensive knowledge and experience in the area of trading, markets, and economics.
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Published April 28, 2023
A woman walks by a Starbucks coffee shop in Manhattan on April 04, 2022 in New York City.

Spencer Platt/Getty Images

Starbucks (SBUX) is expected to post higher income and earnings per share in its latest report, though sales are forecast to decline from the previous record quarter.

Key Takeaways

  • Analysts expect EPS of $0.65, up from $0.58 a year ago on income of $750 million.
  • A $3.3 billion gift card record boosted Starbucks' seasonal sales.
  • China's reopening should reverse a $0.06 first-quarter sales EPS hit.

Starbucks is expected to report earnings per share of $0.65, up from $0.58 a year ago with a net income of $750 million, according to Visible Alpha. North American revenue is expected to reach $6.15 billion, versus $5.44 billion a year ago. International revenue has increased to $1.76 billion, up from $1.7 billion for the same period.

The coffee chain will report its second-quarter earnings at 2 p.m. PT Tuesday.

Starbucks’ earnings were strong in the previous quarter, with record sales of $8.7 billion, up 8% year-on-year, or 12% without foreign exchange headwinds. That was powered by 10% growth in North America and 5% globally.

Last quarter's earnings are more impressive when factoring in the China lockdowns, which the company said knocked $0.06 off its first quarter EPS. The company will be looking for a boost this quarter as China's lockdowns eased in January.

Starbucks shook off a tough retail climate at the end of 2022, but the second quarter earnings could suffer from a post-Christmas hangover. Starbucks reported a record of $3.3 billion loaded on gift cards in the U.S., which will have inflated the previous numbers. However, 30 million people had active Starbucks Rewards membership in the U.S., which could cushion the blow, alongside the China boost.

Starbucks shares are up around 50% over the last year, outperforming the S&P500 Consumer Discretionary Index which is down by 19%.

The Key Metrics

   Q2 FY 2023 (Projection) Q2 FY 2022 Q2 FY 2021 
 Earnings Per Share ($) 0.65 0.58 0.56
Total Revenue ($M)  8,420 7,635 6,668
 Net Income ($M) 750  675  659
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Investopedia requires writers to use primary sources to support their work. These include white papers, government data, original reporting, and interviews with industry experts. We also reference original research from other reputable publishers where appropriate. You can learn more about the standards we follow in producing accurate, unbiased content in our editorial policy.

  1. Visible Alpha. "SBUX Financial Data".

  2. Starbucks. "Starbucks Announces Q2 Fiscal Year 2023 Results Conference Call."

  3. Starbucks. "Q1 2023 Earnings Results."

  4. S&P500. "Consumer Discretionary Index."

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